Project Description

Conversion Optimisation

I’ve worked with dozens of brands to help optimise their customer journeys in order to ensure that ultimately customers do what the brands wants them to do – rather than what the customer thinks they want to do!!

I’ve specified and implemented cross-site tracking for implementations with millions of visitors/ hundreds of websites and then worked with business owners to identify how to identify the insight in the data.

PRODUCTS

Google Optimize

Optimizely

QUALIFICATIONS

Google Analytics Individual Qualification

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