About Me
I’m a highly skilled & experienced digital marketing consultant with specialisms in Digital Analytics, Search Engine Optimisation, SEM and Conversion Optimisation
I’m a highly skilled digital marketing specialist with substantial integrated ‘agency’ and ‘client’ side experience – gained via empirical leadership (including line-management) of large (15 – 20+) multi-disciplinary marketing and technology teams. These teams have defined, implemented and refined numerous commercially successful marketing campaigns for market-leading, multi-national brands.
I’m fully versed in the full marketing life-cycle; from pitching, cost analysis, customer research, analytical insight, strategy definition, project management and development, through to testing, release and on-going refinement.
Why Work With Me?
Technical & Commercially Astute
I’ve been accountable for the definition, implementation and measurement of actionable omni-channel digital marketing strategies (encompassing websites, in-store, apps, responsive mobile sites and social media), all underpinned by appropriate data measurement, tracking and analytical data insight.
SEARCH ENGINE MARKETING
ANALYTICAL INSIGHT
CONVERSION OPTIMISATION
PRODUCT MANAGEMENT
PROJECT MANAGEMENT
ACCOUNT MANAGEMENT
Specialist Skills
ANALYTICS • SEARCH ENGINE MARKETING • IA/UX • CONVERSION OPTIMISATION • DIGITAL MARKETING
“Neil is a super smart guy and has an uncanny ability to find that insight needle within the data haystack….He is not afraid to speak his mind and challenge you and has boundless curiosity”
Neil is incredibly knowledgeable and passionate about his craft. Neil worked in our Analytics team for a year and expertly completed several projects for multiple clients. I was always impressed by Neil’s ability to explain technical complexity to a less technical audience. He also brings great energy to a group and his quiz prowess is renowned! Neil would be an asset to any team.
Neil is a brilliant person to have on your team – he is not only clever, with a huge breadth of digital expertise across ecommerce, analytics and digital insights, but unusual in being able to see the things that others miss – the things that matter and make a difference. And always stimulating to have around!
Neil was a pleasure to work with. Tenacious, knowledgeable and a great problem solver, his extensive experience in digital and strong technical background made his support invaluable. A first class contractor, Neil was able to deliver across an impressive variety of projects, from the technical nitty gritty of troubleshooting to client facing insight presentations. One of the strongest consultants I’ve worked with.
Digital Musings
SOME POSSIBLY(!?) INTERESTING MUSINGS ON DIGITAL MARKETING
The Best Book That Money Can’t Buy
Last week I unexpectedly found myself having a few minutes to spare in the centre of Birmingham and being near the Bullring, I thought I’d head for the
10 things from Amazon’s latest annual report (including that they don’t do PowerPoint!)
Amazon have just published their latest annual report and on first reading here are some initial things that I thought were quite interesting from a marketing/e-commerce numbers perspective;
Let’s Work Together
CURRENTLY AVAILABLE
Just drop me a note below if you are interested in a conversation about how I may be able to help you with your requirements – I’m currently available….
